Production and markets
Leader
on the export markets, currently Acetum is in the highest industry
positions for sales, thanks to the quality of its proprietary brands,
Acetum and Mazzetti
L'Originale.First
export to the US market of Mazzetti Balsamic Vinegar dates back to
the early 70s, when this product was not even known by Italian consumers,
obviously excluding the original area of Modena and Reggio. Since
that time, also due to the commercial efforts of local producers,
balsamic vinegar of
Modena
conquered market shares which increased with time, and imposed itself
to the attention of consumers all over the world. Acetum is at the
top of the industry, with a production representing over 20% of the
total production of Consortium Balsamic Vinegar of Modena (year 2001).
At the base of the commercial success of Acetum is the care for quality
: the whole production is made according ancient recipes, and under
the control of a modern in-house laboratory which grants consistency
and safety. A continuous study and research on raw materials and production
methods is aimed to obtain always better qualities and the highest
possible customers' satisfaction. Acetum was the first balsamic
vinegar
manufacturer to obtain, in Dec.2000, the products certification, which
grants their respect of a defined quality, under both a sensory and
chemical-physical profile. A high customer's service level, also awarded
by the Emilia Romagna Region in 2002, is maintained by adopting a
modern and flexible company structure, and with state-of-the art production
plants. The most of the production (about 85%) is exported to 40 countries
all over the worls, especially with the Mazzetti L'Originale brand,
which today is market leader in such important areas as Germany and
Australia. Under this point of view, it is noticeable the fact that
Acetum developed strict
relations with some important Retailing Groups, maturing positive
experiences also as a supplier of Private Labels. Acetum is a Member
of the Balsamic Vinegar of Modena
Consortium, which associates 17 of the largest manufacturing companies,
as well as a Member of the prestigious U.S.
Vinegar Institute
